Your marketing team has just handed you SMB buyer personas that they have created for your review and input. You think back to a similar exercise that the executive team did six or seven years ago and you dig it up just to compare. Here they are…side by side. How has the SMB buyer changed? … Read more
Where will tomorrow’s profits come from? When you look at the history of nearly any long-term, successful company, you see occasional shifts in product and service offerings. IBM is a great example. IBM is 112 years old. For most of that time, IBM was considered a manufacturer. Their products were machines that could tabulate, type, … Read more
Every industry is in the midst of change — not just insurance. But insurance is tied to every industry, geography, and nearly every consumer or business, so the pressures insurers face are magnified by the pressures everyone else faces and vice versa. We’re all in this together. Today’s macro-economic factors are impacting all industries, including … Read more
Telematics uses wireless technology to monitor and troubleshoot a wide variety of vehicle performance information in real time. It makes possible many common and useful applications you may already be using such as onboard GPS, OnStar, and other security features. This technology can also help you save on auto insurance by allowing you to prove … Read more
If you have a homeowners policy, you probably expect it to cover all the costs of rebuilding your house in case it’s damaged or destroyed by a covered hazard. But are you certain you have enough coverage? Read about two common situations you may be unaware of — and the affordable options that can help … Read more
